Amazon Seller Central Tutorial 2018 | Complete Walkthrough Tour How to Sell a Product on Amazon FBA
🔥 Complete Walkthrough Tour How to Sell a Product on Amazon FBA 2018
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👁 About this video : Learn how to use Seller central for Amazon. Learn how to do Amazon FBA Product research the right way, this is everything you need to start selling on Amazon as a business seller, and find profitable products to sell on amazon, finding products to sell on amazon in general, and specifically how to find products letting Amazon do your product research for you!
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Amazon.com offers small businesses and entrepreneurs
ready access to a huge customer market for their goods. Of course, sellers pay
a price for the opportunity to trade on Amazons good name, internet saturation
and global market reach. Not only do private sellers often find themselves in
direct competition with the internet behemoth for products and services, but Amazon
holds all the cards. To protect its own reputation and maintain a satisfied
customer base, Amazons sellers agreement and myriad rules stack the deck firmly
in Amazons favor.
In order to sell on Amazon.com, sellers must follow
an exacting list of expectations that dictate how and when they interact with
their customers at every point in the sales process. Fail to meet Amazons
performance expectations and you could receive a not particularly cheerful
Hello from Amazon.com letter notifying you that your account has been blocked
and your sales listings terminated. And, by the way, Amazon will be hanging
onto your money for the next 90 days to cover any unresolved financial issues.
For businesses that rely on Amazon.com as a primary
conduit to customers and order fulfillment, receiving one of Amazons computer-generated
Hello letters can spell disaster. A big part of the problem is that the
letters are computer-generated. Computer algorithms dont care if you didnt
respond to a customer within the required 24 hours because you were hospitalized
or on vacation. Theyre completely unsympathetic that your approval rating appears
to be in the toilet not because you provide poor service but because the only
customers who have bothered to offer feedback are dissatisfied ones.
sellers complain that theyve been unfairly booted off Amazon because theyve fallen
victim to the law of negative averages in which a small number of negative
comments can, if they outnumber positive feedback, result in a negative
feedback score. For example, if out of 50 sales, 47 customers are satisfied,
but only 1 posts positive feedback while 2 dissatisfied customers post negative
comments, Amazons trackers will record a negative average and youll soon be
the recipient of a letter from email@example.com,
Amazons enforcement department.
What sends sellers into a panic is the phrase the closure
of an account is a permanent action, implying that you will be forever banned
from selling on Amazon. And the ban will not only affect you, but anyone Amazons
online trackers can connect to your name, street address or email address. All
is not lost, however, sellers can petition Amazon for reinstatement and a
number have done so successfully. The process is not easy; and, if reinstated, you
can expect Amazon to scrutinize your account carefully for some time (and hang
onto your money while they do so); but you can get back in the game.
To prevent being terminated, keep a close eye on your email
and regularly review Amazons agreements and help pages as Amazon may change
its procedures and guidelines at any time without notifying sellers. Monitor the
customer metrics Amazon provides and compare your performance to the Amazons
seller performance targets to make certain you are hitting the expected benchmarks.