Developing Courses for Auto-responder Delivery

Developing Tutorial Courses for Auto-responder Delivery

Developing tutorial courses to offer at your web site is
an excellent way to promote yourself, business and your
web site.

A good tutorial is one that is unique in some respect and
must contain valuable information or your reader/s will
unsubscribe.

There are thousands of free tutorials on how to create an
ezine, email marketing etc so brainstorm for something
unique that represents your site, your product, or a
specific skill you can teach people.

Always keep in mind that the aim of any tutorial course
is to teach, inform and provide quality information of
interest for your target audience through the sharing
of your knowledge on subjects you are familiar with.

These courses *can* be invaluable for pre-selling your
readers on your products if they are done right… 

Developing your course

Decide on your subject then create a lesson plan.

Begin by making a list of topics and then depending on
the number of topics separate each into your individual
course lessons. 

For example: five topics become five lessons, ten
topics ten lessons and so on. 

Follow the same format for each lesson using plenty of
white space to make it easy for people to go back and
find information they may like to review again.

In the first lesson outline the course contents and what
they can hope to learn during the course of your lessons. 

Give each lesson a number.

Give each lesson a title.

Then follow with the actual lesson.

Throughout your course you can refer to your product/s
and how it can help solve a problem within the context
of the topic under discussion. Never however, use your
course for the blatant advertising of your products and
services or it will be a quick click on the un-subscribe
button.

At the end of each lesson give highlights of what to
expect in the next lesson. Keep it interesting so
subscribers will look forward to the arrival of the
next installment. 

Once you have completed your written course the next
step is to sign up for a follow-up auto-responder capable
of delivering your lessons at pre-determined intervals.
This can be every day, or perhaps every second day for
as many days required. 

Auto-responders are available from

http://getresponse.com (free)

http://aweber.com 

Follow the instructions given when you sign up. Do a
trial test to ensure that the delivery options are set
correctly.

Next place your course information on your web site with
your course description and the mailto: link to your
auto-responder. 

After mastering this type of auto-responder course
consider providing workshops via email or…

Self-learning training courses delivered via email 
Note: Training courses contain no advertising for
products or services … they are the product. 

These courses are structured the same way as offline
correspondence courses and tend to do well year in
and year out as the market for the course information
always constantly replenishes itself. 

Self-learning training courses require structured
lesson plansFeature Articles, a course outline and set objectives for
the knowledge the student can expect to gain from the
course. Often this type of course includes a
self-knowledge quiz at the end of each lesson for
self-evaluation purposes by the student of how well
they have understood of the current lessons content. 

Popular topics include… 

Business and money making courses
Public Speaking courses
Language courses
Salesmanship courses
Writing courses
Interior Decorating courses
Inspiration and self-improvement courses
Computer Programming
Stress Management courses
Massage courses
Astrology courses

“How to”… Just about anything that can be adapted
for delivery via auto-responder that will provide
people with the information and knowledge they are
seeking. 

Develop a prospectus for interested students to
download (PDF format gives a more professional look)
then create a course outline and sign-up enrollment
form page at your web site. 

Set your auto-responder to automatically deliver lesson
installments to each of your paying students at weekly
or fortnightly intervals.

Tip: Many students like recieving the whole course
upon signup. As an alternative offer the course in PDF
ebook format. Making this option available will increase
the number of student enrollments.

Many “how to” ebooks can be adapted or broken down into
course lessons and presented in this way providing an
extra source of income for your business (or as a business
in itself) or to be sold offline via direct mail to capture
both the online and offline markets.

Copyright © 2001 J Black 

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